In spending 10 seasons with the Fresno Grizzlies, Mike Maiorana understands the dynamics of working in Minor League Baseball. During his time as Executive Vice President, he successfully oversaw all aspects of the organization with a key emphasis in marketing, sponsorship revenue, media relations and merchandise.

After hanging up the cleats in 2008, Mike spent three years at an advertising agency where he managed the work for four teams. This experience, combined with his time working in the game, fueled him to start a company that could help teams elevate their brand in a cost-effective manner.